DUNLOP Kicks Off National Roadshow in Bali, Officially Launches the ‘BLUE RESPONSE FAIR’ Program

BALI, June 20, 2026 

DUNLOP Indonesia has officially launched the BLUE RESPONSE FAIR, a nationwide roadshow series that kicked off on June 20, 2026, in Bali and will visit six major regions across Indonesia throughout 2026. The program serves as DUNLOP’s premier platform to introduce its latest-generation tyre, the BLUE RESPONSE TG, directly to Indonesian consumers through an engaging, educational, and interactive experience filled with exciting surprises. 

“Through the BLUE RESPONSE FAIR, we aim to introduce the DUNLOP BLUE RESPONSE TG as DUNLOP’s latest flagship tyre featuring the Smart Premium concept to more consumers in Bali. We also want to connect more closely with vehicle owners through this event, enabling them to better understand the advantages of the DUNLOP BLUE RESPONSE TG and choose the right tyre that best suits their driving needs.”— Hesron Hutabarat, General Manager Replacement Sales, PT Sumi Rubber Indonesia

 

DISCOVER THE BLUE RESPONSE TG: SMART CHOICE, SMART PREMIUM

 
The DUNLOP BLUE RESPONSE TG is DUNLOP’s latest smart premium tyre, developed as the successor to the SP Sport LM705. Built around the philosophy of "Smart Choice, Smart Premium," the tyre is engineered to meet the demands of modern driving by delivering significant improvements in handling stability, wet braking performance, and tyre longevity—while preserving the quietness and ride comfort that have become synonymous with the DUNLOP brand.

Designed with an EV Ready concept, the BLUE RESPONSE TG is compatible with all types of passenger vehicles, including conventional, hybrid, and electric vehicles. Every purchase is protected by the SmartCare Warranty for 1 year or 24,000 km, covering tyre replacement protection, complimentary periodic tyre maintenance, and support through DUNLOP’s official customer hotline, subject to applicable terms and conditions.
 

EXCITING ACTIVITIES AT THE BLUE RESPONSE FAIR

 
At every stop of the roadshow, the BLUE RESPONSE FAIR will feature a variety of engaging, educational, and rewarding activities designed specifically for DUNLOP customers:
 

1. Premium Instant Gifts
   Customers who purchase at least two BLUE RESPONSE TG tyres will receive complimentary DUNLOP merchandise, including an exclusive T-shirt or polo shirt, premium umbrella, or high-quality chamois cloth. 
2. Interactive Games with Attractive Prizes
   Visitors can participate in fun on-site challenges for a chance to win exciting prizes. 
3. Free Tyre Check & Consultation
   Complimentary tyre inspections and safe driving consultations conducted by DUNLOP tyre specialists. 
4. Exclusive Flash Events
   Surprise sessions featuring the BLUE RESPONSE FAIR ON THE MOVE promotional vehicle, where visitors can win electronic grand prizes, including tyre purchase vouchers worth IDR 50,000–100,000, Anker TWS earbuds, electric fans, Philips Air Fryers, and JBL speakers. 
5. "Spot the Car" Digital Campaign
   Participants are invited to spot the BLUE RESPONSE FAIR ON THE MOVE vehicle, upload a photo to their Instagram Story, and stand a chance to win a total of IDR 500,000 in e-money prizes. 

 

2026 NATIONAL ROADSHOW SCHEDULE

 
The BLUE RESPONSE FAIR will travel across six major regions throughout Indonesia during 2026. The journey officially begins on the Island of the Gods before continuing to other major cities nationwide:
 

1. Bali (June 20–26, 2026)
   Held across 13 DUNLOP Shop locations throughout Bali. 
2. Central Java
   Covering the DUNLOP distribution network in Yogyakarta, Solo, and Semarang. 
3. East Java
   Covering Surabaya, Sidoarjo, and Gresik. 
4. West Sumatra
   Centered around DUNLOP's authorized dealer network in Padang. 
5. North Sumatra
   Centered around DUNLOP's authorized dealer network in Medan. 
6. Greater Jakarta (Jabodetabek)
   Concluding the national roadshow across Jakarta, Bogor, Tangerang, and Bekasi. 

“I am delighted to see the BLUE RESPONSE FAIR come to life because it brings together all DUNLOP Shops across Bali to promote DUNLOP’s latest product, the BLUE RESPONSE TG, as the successor to the LM series. I hope programs like this will continue, not only in Bali but throughout the entire DUNLOP Shop network across Indonesia. Hopefully, the BLUE RESPONSE TG will become the number one tyre in Indonesia.”— Irma Cahyani Kawi, Owner of DUNLOP Shop Bali Raya and Chairperson of DUNLOP Tyre Shop Group Bali (DTSG Bali)

 

LOOK FOR THE BLUE RESPONSE FAIR IN YOUR CITY

 
Visit your nearest DUNLOP Shop and experience a more premium driving performance with the BLUE RESPONSE TG.

Follow DUNLOP Indonesia's official Instagram account @dunloptyresid so you won't miss any exciting updates from the BLUE RESPONSE FAIR, and check Instagram Stories to track the real-time location of the BLUE RESPONSE FAIR ON THE MOVE vehicle.
 
 

About DUNLOP

 
Backed by more than 130 years of innovation, DUNLOP continues to strengthen its global position in premium tyre technology. Guided by its philosophy, "TAKING YOU BEYOND," DUNLOP is committed to delivering mobility solutions that inspire confidence to overcome every challenge, exceed expectations, and push beyond limits—providing superior quality and performance for consumers and automotive industry partners across Indonesia.

In Indonesia, all DUNLOP tyres are manufactured by PT Sumi Rubber Indonesia. As a strategic partner to leading automotive manufacturers, PT Sumi Rubber Indonesia produces DUNLOP and FALKEN tyres, as well as SRIXON golf balls, at its manufacturing facility in the Indotaisei Industrial Estate, Cikampek. Every stage of production is dedicated to rigorous quality standards and engineering excellence to serve both domestic and international markets.