DUNLOP “BLUE RESPONSE TG” Wins Top Spot in Overall Ranking of Tire Test of Auto Motor und Sport (AMS), prestigious automotive magazine in Europe
DUNLOP is pleased to announce that BLUE RESPONSE TG has won the top spot in the overall ranking of a tyre test conducted by Auto Motor und Sport (AMS), a Germany's leading automotive magazine.
The BLUE RESPONSE TG won the top spot in the overall ranking of a first major test after its launch, as a first DUNLOP brand summer tyre after Sumitomo Rubber Industries developed it for the European market and acquired the DUNLOP brand trademark in Europe, the US, and Australia.
The AMS is a traditional automotive magazine published in Germany and is known for its very strict assessment standards for automotive performance and safety. It is a medium that is considered particularly important in tire assessment in Europe in terms of circulation and professional expertise and is deeply trusted by car enthusiasts as well as experts. Therefore, securing the top spot in the overall ranking of the AMS tyre test demonstrates that the BLUE RESPONSE TG is a product with advanced technologies and high degree of perfection. In addition, we consider that the assessment results will provide important materials for determining the purchase of the BLUE RESPONSE TG for users who attach importance to safety and traveling performance in the European market.
In the test, the BLUE RESPONSE TG (tyre size: 195/55R16) was fitted to cars, including Hyundai i20 and INSTER, and highly rated as summer tyres that deliver both wet and dry road performance at a high level. On the wet road surface, the tires earned high ratings in the tests of wet grip performance and the braking distance, while on the dry road surface, they received high ratings in categories, such as handling performance and brake performance. As a result, the tyres won the top spot in the overall assessment.
■ Comment of Markus Bögner, President of DUNLOP Tyre Europe GmbH
“I am really delighted that the first DUNLOP tire we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tire business in Europe, which started on a full scale in January. We will continue to provide 'Experiences that exceed expectations,' which is one of the brand value propositions of DUNLOP, for more customers.”
The BLUE RESPONSE TG is summer tyres that were developed to deliver both safety performance and traveling performance at a high level.
Since 2026, we have unified all communication under the DUNLOP name. We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world. DUNLOP's brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.