Dunlop & Falken Officially Unite: Strengthening the National Tire Market with Cashback Promotions and a Chance to Win a Free Car

Jakarta, October 2025 – PT Sumi Rubber Indonesia (Surindo) officially introduced Falken as the sister brand of Dunlop in Indonesia. Starting July 2025, all Dunlop Shop outlets across the country will feature the Falken product line, offering consumers a wider selection of tires.

“Since July, all Dunlop Shops in Indonesia not only sell Dunlop but also Falken. With the support of the marketing and promotional programs we have prepared, consumers now have access to a broader range of high-quality tire options,” said Hesron Hutabarat, GM Replacement Sales & Retail Support of PT Sumi Rubber Indonesia.

Global Strategy, Now in Indonesia

Dunlop and Falken are international brands under Sumitomo Rubber Industries Ltd. (SRI), Japan. Globally, the two brands often appear side by side at prestigious automotive events such as the Tokyo Motor Show. The presence of Falken in the Dunlop Shop network marks a strategic step to strengthen the national tire market by bringing two global brands under one roof.

Two Brands, Two Characters

Although they are sister brands, Dunlop and Falken target different market segments:

• Dunlop focuses on the premium and OEM (Original Equipment Manufacturer) segment with a reputation for safety, reliability, and comfort. It is well-suited for mature consumers, families, and those who prioritize driving safety.
• Falken embodies a dynamic and sporty identity, appealing to younger consumers, modification enthusiasts, inch-up users, and fans of speed and style.

“Falken offers a new option especially for those looking to upgrade their car’s appearance or performance. Many Falken products are available in sizes larger than OEM standards, making them ideal for enthusiasts and fans of sporty styles,” added Johan Tri Marhadi Fahmi, Marketing Department Head of PT Sumi Rubber Indonesia.

Since its launch in Japan in 1983, Falken has been recognized as a high-performance tire in motorsports and has long been present in Indonesia. Now, with the support of distribution through Dunlop Shops, consumers can more easily access two global brands with superior quality.

Dunlop & Falken Collaboration Promo: “MELAJU PENUH KEJUTAN”

As part of this collaboration, PT Sumi Rubber Indonesia is rolling out a special promotional program titled “MELAJU PENUH KEJUTAN DUNLOP & FALKEN” (“Driving Full of Surprises”), running from October 1 to December 31, 2025, at all Dunlop Shop and Falken Shop outlets across Indonesia.

This program offers double rewards for consumers, including a raffle for a Toyota Innova Zenix Type V Hybrid, 6 sets of SSW Racing Wheels, 5 gold bars (3 grams each), 3 Apple iPhone 16 Pro units, cashback of up to IDR 3 million, and service vouchers worth IDR 5 million.

• Prize Raffle: Every purchase of selected Dunlop or Falken tires will earn raffle coupons based on the quantity and size of the tires.
• Cashback: Purchases of at least 4 tires with 17-inch rims or larger are eligible for cashback ranging from IDR 100,000 to IDR 3,000,000.

To join this promo, consumers simply need to scan the QR code in-store or register via the website www.kejutandunlop.com. After verification, a code will be sent to the registered WhatsApp number.

Winners will be announced on January 14, 2026, at 12:00 WIB via the Dunlop Tyre Indonesia YouTube channel. All prize taxes will be covered by PT Sumi Rubber Indonesia, so consumers will not be charged any fees.

With the two-brand strategy under one distribution network and the support of the “MELAJU PENUH KEJUTAN” promo, Dunlop and Falken further reinforce their commitment to delivering more complete, high-quality, and rewarding tire choices for Indonesian consumers.

⚠️ Beware of scams! This official program is free of charge.