DUNLOP Partners with Goodwood Revival to Enhance Brand Value Through a Historic Motorsport Event

DUNLOP is pleased to announce its new partnership with Goodwood Revival,*1 one of the world's most prestigious historic motorsport events. This partnership builds upon DUNLOP's long-standing relationship with Goodwood, dating back to the early years of the Goodwood Motor Circuit, where the brand served as an event sponsor. Through this collaboration, DUNLOP will undertake a range of initiatives over a maximum three-year period to further strengthen its global brand value.

Goodwood Revival 2026 will take place at Goodwood Circuit2 in England from September 18–20, 2026. As part of the partnership, DUNLOP will host an exhibition booth covering approximately 600 square meters, complete with VIP hospitality facilities, and showcase the iconic **Ford GT403** equipped with DUNLOP tires. The exhibition will also feature three 1966 Ford GT40 race cars fitted with DUNLOP racing tires, all of which will compete during the event.

Comment from Charles Gordon-Lennox, 11th Duke of Richmond

"It feels entirely fitting that DUNLOP, one of Goodwood Motor Circuit's original partners since 1948, will become the first presenting partner of Revival. Their history—not only with this event and Goodwood as a whole, but also as a leading tire manufacturer and innovator for well over a century—makes them the ideal brand to become our first partner in this role. We are delighted to welcome them."

Comment from Yasuaki Kuniyasu, President and CEO of DUNLOP (Sumitomo Rubber Industries, Ltd.)

"This partnership is an extremely important initiative and plays a central role in our brand strategy. Building on the shared heritage of DUNLOP and Goodwood, both of which have their roots in the United Kingdom, we will work together with mutual respect to promote the value of this event and the appeal of motorsport to audiences around the world. We remain committed to continuously strengthening and enhancing the value of the DUNLOP brand."

Since the opening of Goodwood Circuit in 1948 through its original racing era until 1966, DUNLOP has maintained a strong presence at Goodwood as an event sponsor. This partnership represents one of the company's key strategic initiatives following the expansion of the DUNLOP brand in the European market after the acquisition of the DUNLOP trademark rights in 2025.*4 DUNLOP will continue to strengthen its business presence across Europe while contributing to the preservation and development of classic car culture.

Beginning in 2026, DUNLOP has unified all brand communications under the DUNLOP name. The company remains committed to delivering three core values across all its products and services:

• Confidence to Face Every Challenge
• Experiences that Exceed Expectations
• Pushing Beyond Limits

DUNLOP will continue pursuing its vision of creating positive experiences through innovative products and services for people around the world. The brand statement, "TAKING YOU BEYOND," reflects DUNLOP's commitment to opening new possibilities for those who embrace challenges while empowering them to go beyond their limits.

Notes

*1 Goodwood Revival is a historic motorsport event held at Goodwood Circuit, recreating the circuit's golden era (1948–1966) through period costumes, classic racing cars, and an authentic 1940s–1960s atmosphere.

*2 Goodwood Circuit is a historic 3.8-kilometer racing circuit located near Chichester in southern England.

*3 Ford GT40 is a legendary racing car developed by the American automaker Ford Motor Company during the 1960s.

*4 Acquisition of All Exclusive Right to Use DUNLOP Trademark in Malaysia, Singapore, and Brunei (Issued: December 3, 2025).

Source: https://www.srigroup.co.jp/english/newsrelease/2025/sri/2025_091.html