DUNLOP Officially Introduces New Brand Statement: “TAKING YOU BEYOND”
DUNLOP has officially introduced its new global brand statement, “TAKING YOU BEYOND.” In Indonesia, this brand statement replaces the previous “Unlimited Journey.” The change marks a strategic step by DUNLOP Indonesia to align its brand communication with DUNLOP’s global direction while further strengthening its position as a premium tire brand.
Aligned with DUNLOP’s Global Strategy
The launch of “TAKING YOU BEYOND” in Indonesia is part of DUNLOP’s global strategy under the ONE DUNLOP concept, where brand communication, products, and activities across different countries are unified under a single vision.
With more than 130 years of experience, DUNLOP continues to be recognized as a pioneer of innovation in the global tire industry through the development of premium products, involvement in motorsports, and collaborations with various international sports platforms.
DUNLOP Indonesia’s Commitment Going Forward
“To bring ‘TAKING YOU BEYOND’ to life, DUNLOP emphasizes three core values: confidence in facing challenges, delivering experiences beyond expectations, and daring to push boundaries. We will continue to embody these values through innovative products and services for our customers,” said Tomohiro Senna, Sales & Marketing Director of PT Sumi Rubber Indonesia.
Through the “TAKING YOU BEYOND” brand statement, DUNLOP Indonesia is committed to continuously delivering products and services that prioritize safety, comfort, and high performance while creating added value for Indonesian consumers.
This change also symbolizes the evolution of DUNLOP Indonesia in delivering a stronger, more relevant, and globally consistent brand experience.
About DUNLOP
DUNLOP is a global tire brand with a history spanning more than a century, recognized for its quality, technological innovation, and premium performance. DUNLOP is part of the Sumitomo Rubber Industries, a global company committed to developing high-value products.
In Indonesia, DUNLOP tires are manufactured and marketed by PT Sumi Rubber Indonesia.