Sumitomo Rubber Completes Acquisition of Dunlop Brand: A Strategic Move Towards Global Tire Industry Leadership
Jakarta, January 8, 2025 – Sumitomo Rubber Industries, Ltd. (SRI), a leading Japanese tire manufacturer, today announced the successful completion of its full acquisition of the Dunlop brand from Goodyear Tire & Rubber Company. This acquisition marks a new chapter in the global tire industry, significantly strengthening SRI's position as a key player in the global tire market.
Under the agreement, SRI will gain exclusive rights to the Dunlop brand for various product categories across nearly all global regions, including North America, Europe, and parts of Asia. This strategic move expands SRI's global portfolio and reinforces the company's commitment to providing high-quality tire products for diverse market segments.
A New Era for Dunlop
Dunlop, an iconic brand renowned for over a century of innovation and performance, will continue its global presence under the leadership of Sumitomo Rubber Industries. With this acquisition, SRI will also integrate Dunlop's operations, technology, and resources to bolster product innovation and supply chain efficiency.
Positive Impact for the Indonesian Market
For consumers and business partners in Indonesia, this acquisition will bring tangible benefits. With full control over the Dunlop brand, SRI is committed to enhancing product availability, strengthening after-sales service, and introducing the latest tire technologies tailored to local market needs. Indonesian consumers can anticipate faster access to a wider range of Dunlop product innovations, along with improved service quality from a distribution network directly managed by SRI.
Enhanced Value for Customers and Business Partners
"With the full acquisition of the Dunlop brand, we can now develop a more integrated global strategy, focused on innovation and improved customer service," said Satoru Yamamoto, President & CEO of Sumitomo Rubber Industries. "We believe that combining the strength of the Dunlop brand with SRI's technological capabilities and global distribution network will create even greater value for our customers worldwide."
Boosting Global Capabilities
This acquisition also includes rights to the Dunlop brand for various non-tire products in certain regions, as well as licenses for the use of the Dunlop brand in sports, such as golf and tennis. SRI will collaborate with other licensees to ensure brand consistency and expand business potential across various categories.
Commitment to a Better Future
By combining the strengths of these two prominent names, SRI demonstrates its ambition to become a global leader in sustainable mobility solutions. The Dunlop acquisition will accelerate the development of eco-friendly tire technologies, high-performance products, and innovations for electric and autonomous vehicles.
About Sumitomo Rubber Industries, Ltd.
Established in 1909, Sumitomo Rubber Industries, Ltd. is one of the world's largest tire manufacturers. In addition to the Dunlop brand, SRI also produces tires under the Falken brand and is active in the fields of sports equipment and rubber-based medical goods. With a commitment to innovation and sustainability, SRI operates in over 100 countries.